Methods

CFlight

CFlight is the UK’s first unified TV advertising metric that captures the vast majority of live, time-shifted and on-demand commercial impacts and impressions across all viewing platforms. CFlight enables TV and AV buyers to see the total reach and frequency of their campaigns across all forms of TV. Originally created by NBCU in the US, […]

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Barb Explained: Total Identified Viewing

In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement. We are now able to measure the total time spent viewing SVOD services such as Amazon Prime Video, Disney+ and Netflix, and video-sharing platforms like TikTok, Twitch and YouTube. We can also […]

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Barb Explained: SVOD and video-sharing

In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement – but how do we know what people are watching on these services? There are two parts to reporting SVOD and video-sharing viewing data, and these rely on two different technical solutions. […]

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Barb Explained: Audio matching

One of the big questions in audience measurement is how can we tell which programmes are being watched on SVOD platforms? We understand what people are watching on their TV sets due to audio matching (or audio fingerprinting as it’s sometimes known). Audio matching is used to measure viewing that takes place on Freeview, Youview, […]

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Barb Explained: Commercials

Barb delivers the trusted audience currency for commercial TV advertising in the UK. Agencies, advertisers and broadcasters are able to access gold-standard data that facilitates the buying and selling of airtime, and allows assessment of campaign performance. This edition of Barb Explained covers some elements of how commercial advertising on linear channels is measured. For […]

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Barb Explained: BVOD Planner & optimiser

In March 2021, Barb launched upgrades to its BVOD planner to improve functionality and user experience. The BVOD planner, first released in June 2020, is designed to help agencies and advertisers plan advertising campaigns across Barb-reported commercial broadcasters’ linear channels and VOD platforms. The BVOD planner enables agencies and advertisers to forecast the unduplicated reach […]

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