Monthly Viewing Summary

Where * is shown, the figures are small but not zero.

Data is for All Individuals aged 4+ against Multi-Channel Universe.



In January 2024, there was an average of 257 minutes of total identified viewing per day, slightly lower than in December at 260 minutes.

The monthly viewing summary includes the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services that account for more than 0.5% of total identified viewing.

Family favourites and intriguing dramas drew in viewers during January. Audiences tuned into Mr Bates vs the Post Office and Vera on ITV1, Gladiators and The Traitors on BBC One, and Fool Me Once on Netflix.

Dramas dominated the month with Mr Bates vs the Post Office and Vera on ITV1, The Tourist and Call the Midwife on BBC One, Fool Me Once on Netflix and Percy Jackson and the Olympians on Disney+. Eastenders and Silent Witness on BBC One and Coronation Street and Emmerdale on ITV1 continued to be strong favourites.

Entertainment also proved popular with the return of Gladiators and second series of The Traitors, both on BBC One, taking the top spots for the genre in January. Taskmaster and The Great Pottery Throw Down on Channel 4, Dragon’s Den and Michael McIntyre's Big Show on BBC One and Love Island All Stars on ITV2 all rated well.

Over on the SVOD services viewers tuned in for Reacher and James May Our Man In... on Prime Video, Fool Me Once, You Are What You Eat and Griselda on Netflix, with Percy Jackson and the Olympians and Bluey leading on Disney+.

New film releases led with Lift and Sonic The Hedgehog 2 on Netflix, Freelance and Saltburn on Prime Video and Elemental and The Creator on Disney+.

* Total Identified Viewing – includes viewing to total broadcaster; total SVOD/AVOD and total video-sharing platforms across four screens. For tagged services this includes any streaming regardless of whether it was through the home WiFI network. For SVOD/AVOD and video-sharing platforms this only includes viewing through a home’s WiFi network. Viewing is counted as taking place at time of viewing. Amazon includes Freevee viewing.