Monthly Viewing Summary

Where * is shown, the figures are small but not zero.

Data is for All Individuals aged 4+ against Multi-Channel Universe.



In August 2024, there was an average of 233 minutes of total identified viewing per day, slightly lower than in July at 237 minutes.

 

The monthly viewing summary includes the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services that account for more than 0.5% of total identified viewing.

  

Live programming was dominated, during the first half of the month, by the Olympics and the News at Six / Ten which pulled in viewers to BBC One.


Drama favourites proved popular once again with Sherwood on BBC One. Grace, Coronation Street and Emmerdale on ITV1, House of the Dragon and The Walking Dead: Daryl Dixon on Sky.


Popular entertainment shows in July included Celebrity Race Across the World, University Challenge, Celebrity Masterchef and Antiques Roadshow on BBC One. Documentaries a plenty this month included Freddie Flintoff's Field of Dreams and Who Do You Think You Are? on BBC One, Merseyside Detectives on Channel 4, The Boy Next Door on Sky, and Forensics: Murder Scene on Paramount.

  

Over on the SVOD services, viewers tuned in for Bluey, Grey's Anatomy and The Simpsons on Disney+, The Umbrella Academy, Love Is Blind: UK and Friends on Netflix. The Ministry of Ungentlemanly Warfare, Those About to Die and Hazbin Hotel on Amazon, plus Mayor of Kingstown on Paramount+.

 
* Total Identified Viewing – includes viewing to total broadcaster; total SVOD/AVOD and total video-sharing platforms across four screens. For tagged services this includes any streaming regardless of whether it was through the home WiFI network. For SVOD/AVOD and video-sharing platforms this only includes viewing through a home’s WiFi network. Viewing is counted as taking place at time of viewing. Amazon includes Freevee viewing.