Monthly Viewing Summary

Where * is shown, the figures are small but not zero.

Data is for All Individuals aged 4+ against Multi-Channel Universe.

In May 2024, there was an average of 230 minutes of total identified viewing per day, slightly lower than in April at 243 minutes.

The monthly viewing summary includes the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services that account for more than 0.5% of total identified viewing.

Drama favourites pulled in viewers once again with Doctor Who and Eastenders on BBC One remaining popular alongside Coronation Street and Emmerdale on ITV1. The Gathering on Channel 4, plus The Tattooist Of Auschwitz and The Walking Dead: The Ones Who Live on Sky.

Popular entertainment shows in May included the Eurovision Song Contest, Race Across the World and The Great British Sewing Bee on BBC One. Britain’s Got Talent won the top slot on ITV1, with Taskmaster, The Piano and Gogglebox goggled on Channel 4.

Sports scored with the FA Cup and Match on the Day on BBC One, alongside the Premier League on Sky. Hobbies and leisure programming bloomed with the RHS Chelsea Flower Show and Interior Design Masters with Alan Carr BBC One.

Over on the SVOD services, viewers tuned in for Clarkson’s Farm, Fallout and 99 on Prime Video. Bridgerton, Buying London and Baby Reindeer on Netflix. With 911, Lilo and Stitch proving popular alongside Bluey on Disney+. Star Trek Discovery and South Park on Paramount+ and Dark Matter on Apple TV+.


* Total Identified Viewing – includes viewing to total broadcaster; total SVOD/AVOD and total video-sharing platforms across four screens. For tagged services this includes any streaming regardless of whether it was through the home WiFI network. For SVOD/AVOD and video-sharing platforms this only includes viewing through a home’s WiFi network. Viewing is counted as taking place at time of viewing. Amazon includes Freevee viewing.