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BARB at Bafta

12 December 2017

In November 2017, we hosted BARB at Bafta, an event focussing on the need for a trusted and accountable audience currency.

Further down this page you’ll find a highlights video, plus videos of the presentations that our speakers gave at the event.

To learn more about the multiple-screen viewing data that will launch in March and what next year has in store for BARB, read Justin Sampson’s article in Campaign. Broadcast also covered the glimpse into the future we offered at the event in this feature.

To coincide with BARB at Bafta, we published First look: Online TV viewing patterns revealed, a new white paper exploring who exactly is watching TV on their PCs and tablets. Read the paper here.

BARB at Bafta highlights

Welcome from Nigel Sharrocks, Chairman at BARB

Accountable and trusted insight in the internet age
Marie Oldham, Chief Strategy Officer at VCCP Media

Delivering cross-platform audience data
Justin Sampson, Chief Executive at BARB

Industry panel

Chaired by Phil Smith, Director General at ISBA. Featuring:

  • Mark Greenstreet, Chief Research Officer at Dentsu Aegis Network
  • Sarah Mansfield, VP Global Media (Europe and Americas) at Unilever
  • Nick North, Director of Audiences at BBC
  • Sarah Rose, Director of Consumer Insight at Channel 4

What should measurement look like in 2025?
Ed Shedd, Managing Partner, UK TMT Practice at Deloitte UK