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BARB CEO to leave at end of 2012

17 February 2012

BARB announces that Chief Executive Bjarne Thelin has indicated his intention to leave the organisation at the end of 2012, completing 9 years at the measurement service.

Bjarne said “It has been a huge responsibility overseeing this service and I’m proud of the reputation for quality, objectivity and dependability that BARB has. We’ve been proactive in seeking development and are pursuing a world leading vision to help the industry understand itself and its viewers better. It’s now time for me to give some more attention to ideas inspired by my Christian faith as well as explore other new initiatives, and consider something more creative or entrepreneurial.”

BARB Chairman Nigel Walmsley said, “When he leaves Bjarne will have completed 9 years of service. We will be sorry to see him go as he has made a huge contribution but we understand his desire to do something different and he has given us ample time to plan forward for succession and handover.”

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