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BARB measurement sciences forum

19 December 2011

Follwing its launch on 4 October, the inaugural meeting took place at BARB on 29 November, well attended by about 50 industry representatives.

The motivation behind the forum is to encourage more involvement in what is required from television audience measurement from across the television and advertising industries. It aims to develop the potential of television measurement and facilitate the coordinated use of additional data and so keep the measurement of television together – enhancing ‘the bigger picture’.