News & Views

Barb releases Q2 2023 SVOD subscriptions data from its Establishment Survey

17 August 2023

Barb has released data from its Establishment Survey showing that 65.9% of UK households had access to a subscription video-on-demand (SVOD) service in Q2 2023.

Netflix and Amazon Prime Video saw quarterly drops in the UK household penetration levels of their services. 57.7% of homes had access to Netflix in Q2 2023, down from 59.0% in Q1. 44.0% of homes had access to Amazon Prime Video in Q2 2023, down from 44.9% in Q1.

NOW remained level, with 7.1% UK household penetration in Q1 and Q2 2023, as did Apple TV+, with 6.6% penetration in both quarters.

Disney+ saw a slight gain, with 25.2% penetration in Q2 2023, up from 24.8% in Q1.

A new addition to the SVOD data this quarter is Paramount+. The service was present in 5.9% of UK households in Q2 2023.

Note: SVOD services with a household penetration of more than 5% are reported. Caution should be applied when comparing Barb’s sample-based numbers to audited numbers published by the SVOD services. Respondent recall of access to these services is subject to some uncertainty — this could occur where the respondent is not the subscriber in the household, or the service is provided in a package with other services.