Over 200 people recently attended BARB at Bafta, where for the first time we unveiled the online TV viewing data we have collected from the BARB panel’s computer devices.
We have now published a new white paper, First look: Online TV viewing patterns revealed, which examines who exactly is watching TV on their PCs and tablets. It investigates questions such as:
- How do online TV viewing patterns vary between different age groups? How do they differ by gender?
- When are we viewing programming on computer devices?
- Which is our preferred device for online TV viewing?
- How much does online TV viewing contribute to the total TV viewing reach every week?
To find out the answers to these queries and more, you can read the white paper here.