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Future scenarios update

27 March 2009

In April 2006 BARB presented “UK Television Outlook – A View Into The Future” which looked at the changing TV environment and provided a range of scenarios, including new ways of viewing TV. BARB has revisited these scenarios and provided an updated set. A condensed version of BARB’s findings is in the March 2009 BARB Bulletin.

In addition to the future scenarios, the March 2009 BARB Bulletin provided information on VOD Reporting and an analysis of viewing in 2008, which was at the highest levels seen in recent years.