Barb Briefing: In The Loop: A Barb Roadmap Update 17 June 2025 Barb Briefing In The Loop: A Barb Roadmap Update Barb audience data are uniquely used at every stage of the campaign planning and reporting process, in what we call the Media Measurement Loop. Our innovation programme is designed to ensure our services evolve continuously to meet the needs of the industry. At In The Loop: A Barb Roadmap Update, we outlined the answers to some of the most frequently asked questions on our current projects, including: – Measurement of the YouTube content that people watch on TV sets – Overnight commercial spot reporting – Our new interface for Advanced Campaign Hub and CFlight, supporting full-cycle campaign planning and reporting on linear and VOD services – Barb Panel Plus, integrating further big data sets with our panel data – Barb Data Hub, our new system for storing, processing and distributing Barb viewing data to the industry Watch the full event recording here: