Industry leaders champion BARB data 17 June 2021 Over 220 colleagues from broadcasters, advertisers and media agencies attended yesterday’s BARB Briefing. You can catch up through our website if you weren’t able to join us. Hot on the heels of the event, we’re publishing the latest edition of The Viewing Report. This year’s digital-only publication features news and views from four industry leaders. As broadcasters continue to innovate with windowing strategies, Veriça Djurdjevic of Channel 4 shines a light on the important role of BARB data in their decision-making process. Ahead of BARB’s launch of viewing figures for SVOD and video-streaming platforms, Vicky Fox of OMD brings to life how these new data will enhance media planning. Ruth Cartwright of Sky Media looks at how the advertising industry’s need to understand total TV campaign performance is being met by BARB’s Advanced Campaign Hub and CFlight. In a world of data abundance, Emma Moorhead of Wavemaker welcomes the gift of BARB’s gold standard and how its integration with other data sources enriches cross-platform planning. This year’s edition of The Viewing Report also announces our new portal for subscribers. What People Watch will provide news, views and insight on a more regular basis than the annual publication of The Viewing Report. You’ll find a dedicated analysis and insight section, while the portal also brings to life how we measure and report audiences for broadcasters and streaming services. As ever, we welcome any feedback. For more information contact Hayley Crossland.