IPA paper asserts value of joint-industry standards when assessing effectiveness 21 April 2026 The industry’s increasing dependence on proprietary data from ‘walled-garden platforms’ is undermining informed decision-making about media budgets, by leaving advertisers and agencies with a mosaic of incomparable and opaque datasets. This is one of the key assertions made in Signals in the Noise 2: Doing the right things, a new IPA whitepaper published today and co-authored by Work Research Partner, Tony Regan and Barb’s Chief Executive, Justin Sampson. To find out more, and read the full white paper: https://ipa.co.uk/news/signals-in-the-noise-2/