Mediatel News: Why Barb has not yet given Project Origin a tick 3 November 2021 Barb and Project Origin have each been making progress towards the delivery of cross-platform measurement this year. In Mediatel News, Barb’s Chief Executive, Justin Sampson, reflects on the progress we have made without the participation of the online platforms and explains why we haven’t yet given Project Origin a tick: https://mediatel.co.uk/news/2021/11/03/why-barb-has-not-yet-given-project-origin-a-tick/