Barb Briefing

The Next Episode: A Barb Briefing Event

In late July, we started to report TV-set viewing to YouTube channels, making us the first TV joint-industry currency in the world to incorporate YouTube channel viewing.

At The Next Episode: A Barb Briefing Event, we reviewed our first seven weeks of viewing data for 200 of the most-watched YouTube channels. We explored what these data tell us about how and what UK people are watching on YouTube on their TV sets now.

We also took an exclusive first look at Barb Ads Hub (incorporating CFlight), our new interface for full-cycle campaign planning and reporting on linear and VOD services, ahead of its launch in January 2026.

Watch the full event recording here:

Download the YouTube measurement slides from the Barb Briefing: The Next Episode – YouTube channel insight.

Download the Barb Ads Hub slides from the Barb Briefing: Barb Ads Hub slides

If you would like us to visit your company to present this in person, please contact Doug or Luca.