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Trends in television report

3 March 2011

From 2011 the reportis being published annually. The 2010 annual report (as well as the last quarterly report covering the fourth quarter of 2010) is available now.

Trends in Television contains data for total TV covering average daily hours of viewing and average weekly reach for 11 audiences, homes universes by platform, trends in audience share for 17 broadcast groups (those with 4 or more channels) and trends in share of impacts (individuals) by sales house.

BARB maintained the quarterly Trends in Television report to the end of 2010 (previously published by the IPA) since the first quarter of 2010. It can be downloaded from the BARB website ( together with archive reports back to 2002.

In addition BARB is posting a quarterly report showing average weekly, monthly and quarterly reach for 5 audiences, demonstrating the increase in channel reach over time.