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Understanding Viewers in the 2020s

15 November 2019

In October 2019, we hosted Understanding Viewers in the 2020s. This event gave our customers an insight into how viewing behaviour will evolve over the next decade and how BARB is preparing to stay at the forefront of measuring audiences.

On this page you’ll find a highlights video, plus videos of the presentations that speakers gave at the event.

Understanding Viewers in the 2020s highlights

Welcome from Justin Sampson, Chief Executive, BARB

Predicting viewer behaviour in the 2020s
Matthew Guest, Head of Digital Strategy Practice, Deloitte

Anatomy of programme audiences
Doug Whelpdale, Insights Manager, BARB

Anatomy of programme audiences
The All 4 story
Jenny Lister, Senior Research Executive, Channel 4

Anatomy of programme audiences
The global shift in content consumption
Emma Ramsay, Managing Partner and Tom Wilson, Senior Manager of Marketing Intelligence, OMD

Anatomy of programme audiences
Capturing the rise and rise of drama
Rachel Shaw, Head of Content Portfolio, BBC

Panel: How will the TV industry deal with multiple measurement tools going forward?

Chaired by Greg Grimmer, Chief Executive, Mediatel. Featuring:

  • Sam Taylor, Head of Group Marketing, Direct Line
  • Rhiannon Murphy, Head of TV, the7stars
  • Jamie West, Deputy MD, Sky Media
  • Justin Sampson, Chief Executive, BARB

Closing words: The final stretch
Justin Sampson, Chief Executive, BARB