Viewing Report preview: OMD’s Rhian Feather on making television plans more effective 1 May 2020 In an exclusive preview from Barb’s forthcoming Viewing Report in Mediatel, OMD UK’s Rhian Feather explains how the new Barb and IPA TouchPoints data fusion helps to make television plans more effective: https://mediatel.co.uk/news/2020/05/01/making-our-television-plans-more-effective/