What is fit-for-TV content? A round-table discussion

12 September 2023

In February 2023, we committed to expanding our audience measurement to include all brand-safe content on video-sharing platforms, and as part of this, fit-for-TV content.

In July 2023, we brought together leading industry practitioners to test this definition by discussing whether they consider a selection of YouTube videos as fit for TV.

This video captures their conversation.

We have a new fit-for-TV roadshow for Barb clients – if you’d like us to bring it to your company or agency, please contact us on