What is fit-for-TV content? A round-table discussion 12 September 2023 In February 2023, we committed to expanding our audience measurement to include all brand-safe content on video-sharing platforms, and as part of this, fit-for-TV content. In July 2023, we brought together leading industry practitioners to test this definition by discussing whether they consider a selection of YouTube videos as fit for TV. This video captures their conversation. We have a new fit-for-TV roadshow for Barb clients – if you’d like us to bring it to your company or agency, please contact us on whatpeoplewatch@barb.co.uk.