CFlight is now part of Barb Ads Hub. Barb Ads Hub is a new analytics system designed for full-cycle ad campaign planning and reporting. Post-campaign analysis through CFlight is now available to users, while pre-campaign planning functionality is expected to follow in Q1. This will be the sole location where UK buyers and sellers of advertising can estimate and evaluate campaign performance across linear and VOD services using Barb data and media owners’ first-party data. Barb Ads Hub is uniquely designed to support full-cycle campaign optimisation, providing something for everyone from planners to those evaluating effectiveness. And Barb’s Trustmark guarantees that all audience data in the system has been compiled and reported in accordance with joint-industry standards of objectivity, transparency and accountability. To access Barb Ads Hub, visit here.