BARB Briefing event: June 16th 2021 17 June 2021 Over 220 representatives of broadcasters, advertisers and media agencies attended BARB Briefing on June 16th 2021. The briefing was a forward-looking update on how BARB is adapting to the needs of the UK broadcasting and advertising industry. You can watch the full event above. The event featured four guest speakers: Veriça Djurdjevic of Channel 4 on how BARB data inform Channel 4’s windowing strategy. Vicky Fox of OMD on how BARB’s emerging data on SVOD and video-sharing platforms will deliver critical new insight. Ruth Cartwright of Sky Media on how BARB’s BVOD planner combines with CFlight to enable total TV planning and reporting. Emma Moorhead of Wavemaker on how BARB data flow into Wavemaker’s proprietary planning tool. You can also read the guest essays which form part of this year’s Viewing Report here.