BARB and cross-media measurement

9 November 2020

Mediatel Newsline has today published an opinion piece by BARB’s Chief Executive Justin Sampson on cross-media measurement and the importance of consistent definitions across measurement systems.

You can read the article here: Mediatel Newsline

This article follows a speech that Justin gave at ASI 2020 on Friday, November 6th. To watch this speech, please click below: