Barb Explained: Total Identified Viewing Posted on 25 November 2021, updated on 15 May 2023 by Jessica Bromley In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement. We are now able to measure the total time spent viewing SVOD services such as Amazon Prime Video, Disney+ and Netflix, and video-sharing platforms like TikTok, Twitch and YouTube. We can also […]
Barb Explained: SVOD and video-sharing Posted on 25 November 2021, updated on 15 May 2023 by Jessica Bromley In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement – but how do we know what people are watching on these services? There are two parts to reporting SVOD and video-sharing viewing data, and these rely on two different technical solutions. […]
Why Barb hasn't yet given Origin a tick Posted on 3 November 2021 by Jessica Bromley In Mediatel News, Barb’s Chief Executive, Justin Sampson, explains why Barb hasn’t yet given Origin a tick
Establishment Survey results for Q2 2021 Posted on 26 August 2021 by Jessica Bromley Barb, the UK’s television audience measurement currency, has released data from its Establishment Survey for Q2 2021. The survey enables Barb to understand the characteristics of UK households, part of ensuring that our daily reporting of television audiences is representative of the whole population. Due to restrictions on carrying out fieldwork during the coronavirus pandemic, […]
Dovetail Fusion includes smartphone data Posted on 6 August 2021, updated on 6 August 2021 by Jessica Bromley Barb has now launched total four-screen viewing with the inclusion of smartphones. Since January 2020, Barb has reported unduplicated reach and time spent viewing across three screens: TV sets, tablets and PCs. This total three-screen viewing has been reported on our website alongside consolidated seven-day TV set viewing. Extending our reporting of unduplicated reach and […]
In-depth look: Euro 2020 device-viewing Posted on 8 July 2021, updated on 15 May 2023 by Jessica Bromley With the Euro 2020 tournament attracting large amount of viewing on TV sets, we can also use Barb’s multiple-screen viewing techniques to measure the impact of tournament-viewing on broadcaster video-on-demand (BVOD) services. This includes viewing via these services on non-TV devices, as Barb measures both live and on-demand viewing on BVOD services across tablets, PCs/laptops […]
TV set viewing: Euro 2020 Posted on 21 June 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This time we look at some of the early viewing data from the delayed Euro 2020 international football tournament. But first, our regular update on the latest weekly trends. TV set viewing to […]
Barb Briefing event: June 16th 2021 Posted on 17 June 2021, updated on 15 May 2023 by Jessica Bromley Over 220 representatives of broadcasters, advertisers and media agencies attended Barb Briefing on June 16th 2021. The briefing was a forward-looking update on how Barb is adapting to the needs of the UK broadcasting and advertising industry. You can watch the full event above. The event featured four guest speakers: Veriça Djurdjevic of Channel 4 […]
Barb Briefing: Ruth Cartwright Posted on 17 June 2021, updated on 15 May 2023 by Jessica Bromley Barb AND CFLIGHT COMBINE FOR TOTAL TV PLANNING Sky uses Barb’s Advanced Campaign Hub alongside Sky Media’s CFlight to plan and evaluate campaigns across our VOD and linear channels. And Sky is pleased to be working with Channel 4 and ITV to ensure CFlight is the industry’s first unified metric for live, on-demand and time-shifted […]
Barb Briefing: Emma Moorhead Posted on 17 June 2021, updated on 15 May 2023 by Jessica Bromley DATA TO OPTIMISE PLANNING For the past 60 years, media planners have got lucky. We’ve had one major broadcast channel, capable of reaching multiple audiences, all at the same time. TV gave us a rock-solid foundation on which to construct a plan, especially in building brands in the priming stage. A single channel built emotion, […]