Q4 2021 Establishment Survey data

Author: Jessica Bromley

Barb Explained: Total Identified Viewing

In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement. We are now able to measure the total time spent viewing SVOD services such as Amazon Prime Video, Disney+ and Netflix, and video-sharing platforms like TikTok, Twitch and YouTube. We can also […]

Barb Explained: SVOD and video-sharing

In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement – but how do we know what people are watching on these services? There are two parts to reporting SVOD and video-sharing viewing data, and these rely on two different technical solutions. […]

Establishment Survey results for Q2 2021

Barb, the UK’s television audience measurement currency, has released data from its Establishment Survey for Q2 2021. The survey enables Barb to understand the characteristics of UK households, part of ensuring that our daily reporting of television audiences is representative of the whole population. Due to restrictions on carrying out fieldwork during the coronavirus pandemic, […]