Barb AND CFLIGHT COMBINE FOR TOTAL TV PLANNING Sky uses Barb’s Advanced Campaign Hub alongside Sky Media’s CFlight to plan and evaluate campaigns across our VOD and linear channels. And Sky is pleased to be working with Channel 4 and ITV to ensure CFlight is the industry’s first unified metric for live, on-demand and time-shifted […]

DATA TO OPTIMISE PLANNING For the past 60 years, media planners have got lucky. We’ve had one major broadcast channel, capable of reaching multiple audiences, all at the same time. TV gave us a rock-solid foundation on which to construct a plan, especially in building brands in the priming stage. A single channel built emotion, […]

WHAT’S NEXT FOR Barb’S 360° AUDIENCE VIEW There’s a huge amount of trust in the Barb data as the gold standard measurement currency for TV viewing. The incredibly rich dataset enables us to understand not just the volumes and the shares, but those nuances of audience flow across channels and how favourite shows deliver incredible […]

Barb’S 360° AUDIENCE VIEW INFORMS WINDOWING STRATEGY It’s A Sin is one of Channel 4’s biggest successes of 2021. It is also a really interesting case study in terms of how we at Channel 4 used Barb data and insights to inform an innovative windowing strategy going forward. Let’s start at the beginning with the […]