Barb and the future of integration Posted on 11 July 2016 by Jessica Bromley Article written by David Fletcher, Chief Data Officer, MEC for Mediatel Newsline.
Update: Project Dovetail Posted on 26 April 2016, updated on 27 April 2016 by Jessica Bromley Project Dovetail has become synonymous with Barb’s development strategy. The objective is to deliver robust viewing data across platforms and devices. The strategic context is set by the increasing fragmentation that is brought on by the growth of timeshift viewing, new on-demand services, content distribution through the internet and the advent of dynamically inserted advertising. […]
The UK Television Landscape Report Posted on 22 March 2016, updated on 22 March 2016 by Jessica Bromley Barb launches a quarterly review of population trends and changes in how people can watch television.
Feeling Refreshed? Posted on 7 March 2016, updated on 22 March 2016 by Jessica Bromley We’ve updated our website. Take a look at these FAQs to find out more…
Industry analysis: 90 years of TV Posted on 29 January 2016, updated on 8 March 2016 by Jessica Bromley Barb’s Justin Sampson and other industry experts looking at TV’s past and present.
TV or Not TV? Posted on 21 January 2016, updated on 20 February 2017 by Jessica Bromley Insight into how our TV screens are being used for more than just watching TV programmes
Estimating the total number of TV homes Posted on 7 January 2016, updated on 15 May 2023 by Jessica Bromley Changes that will affect Barb universe estimates
Something to sing about Posted on 1 December 2015, updated on 26 January 2016 by Jessica Bromley Why it’s so important to establish the right metric for measuring viewing behaviour online
Barb signs new Dovetail contracts Posted on 11 November 2015, updated on 22 January 2016 by Jessica Bromley Dovetail on track as Barb signs new contracts
Reaching an important milestone Posted on 7 September 2015, updated on 17 August 2021 by Jessica Bromley MEC’s Tom George welcomes the introduction of the TV Player Report