Author: Jessica Bromley

Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.3%) had access to a subscription video-on-demand (SVOD) service in Q4 2024. This is a slight dip from 20.1m UK homes (68.8%) in Q2. Barb has again shared an advertising tier estimate for Netflix, […]

Barb Panel Plus

Posted on 30 January 2025, updated on 3 February 2025 by Jessica Bromley

Barb launches prototype phase for Barb Panel Plus

What People Watch: What’s occurring?

Posted on 20 January 2025, updated on 9 September 2025 by Jessica Bromley

Nessa’s famous catch-phrase could easily be the title of this series of articles. What’s occurring in the world of TV viewing? Everything is changing, but it’s also not. And the speed at which that change is happening is uneven. Our friends from Wales, Essex and even Korea, can help us understand why we should look […]

Serious Gamers and Christmas shoppers

Posted on 17 December 2024, updated on 9 September 2025 by Jessica Bromley

Agencies and advertisers want to understand the best place to reach their specific target audiences. This is always true, but even more so in the run up to Christmas where UK household expenditure rises by 29% (around £20 billion collectively) according to The Bank of England. The Barb integration within IPA Touchpoints lets us do […]