Barb newsletter – December 2004

Author: Jessica Bromley

Barb lifestyle insights survey released

Headline findings from Barb’s new Lifestyle Insights survey are released for the first time this week. The findings will provide hundreds of additional characteristics about the behaviour, spending and lifestyle of adults in the UK to the TV and advertising industry. This will better allow organisations to identify potential target groups, target airtime, and increase […]

Barb outlines interactive investigations

Barb has this week outlined some of the steps it has been taking on interactive measurement. The Broadcasters’ Audience Research Board’s Research Director, Tony Wearn, told a conference in Berlin that techniques are being investigated to determine which has the best potential for the future. Challenges are being faced in the UK ahead of many […]

Autumn 2004 – Barb subscriber update

This Autumn an abundance of new channels have launched and become Barb reported. In September a new entertainment channel from Disney, ABC1, launched on the digital terrestrial platform, transmitting from 6am to 6pm. In the same month Soundtrack channel and The Advert Channel also launched and became Barb reported. Both transmit on the digital satellite […]

Lifestyle insights survey commissioned

Barb is expanding its data to provide more information about viewers to advertisers and broadcasters. Barb has commissioned a Lifestyle Insights survey, which will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to its existing data. The survey will enable Barb’s TV panel viewing data to be analysed […]

Ratings data for sponsored programmes

Barb is launching a new service providing ratings data for sponsored programmes. The service will commence on a test basis from today, 28 June 2004, with the intention to go fully operational in the autumn. Broadcasters which participate in the service will provide details of sponsored transmissions. Official Barb ratings will then be matched up […]

Euro 2004

As England unites and cheers the boys on in Portugal tonight for their match against the host country, our eyes will not just be on the game and number of goals scored but whether this match will top the viewing figures for Monday night’s match when, at it’s peak, just over 20 million individuals watched […]

Barb spring holiday update

New Channels The Horror Channel On 3rd May, the Horror Channel launched on the Sky digital platform. Focusing on horror films, the channel has been Barb reported from launch and transmits from 6pm to 6am. Overload TV Overload TV also launched on the Sky digital platform on 3rd May. Targeting students, in particular males, the […]