Barb newsletter – December 2004 Posted on 14 December 2004, updated on 22 January 2016 by Jessica Bromley Barb Newsletter
Barb lifestyle insights survey released Posted on 14 December 2004, updated on 22 January 2016 by Jessica Bromley Headline findings from Barb’s new Lifestyle Insights survey are released for the first time this week. The findings will provide hundreds of additional characteristics about the behaviour, spending and lifestyle of adults in the UK to the TV and advertising industry. This will better allow organisations to identify potential target groups, target airtime, and increase […]
Research contracts further 3yr extension Posted on 2 December 2004, updated on 22 January 2016 by Jessica Bromley The Broadcasters’ Audience Research Board (Barb) announces today that it is taking up options to extend its research contracts for a further three years from 1st January 2007. The contracts were issued to run from 2002 to 2006 with options to extend to 2009. Barb has ensured that the extensions to 2009 allow flexible evolution […]
Barb outlines interactive investigations Posted on 12 November 2004, updated on 22 January 2016 by Jessica Bromley Barb has this week outlined some of the steps it has been taking on interactive measurement. The Broadcasters’ Audience Research Board’s Research Director, Tony Wearn, told a conference in Berlin that techniques are being investigated to determine which has the best potential for the future. Challenges are being faced in the UK ahead of many […]
Autumn 2004 – Barb subscriber update Posted on 27 September 2004, updated on 22 January 2016 by Jessica Bromley This Autumn an abundance of new channels have launched and become Barb reported. In September a new entertainment channel from Disney, ABC1, launched on the digital terrestrial platform, transmitting from 6am to 6pm. In the same month Soundtrack channel and The Advert Channel also launched and became Barb reported. Both transmit on the digital satellite […]
Lifestyle insights survey commissioned Posted on 3 September 2004, updated on 22 January 2016 by Jessica Bromley Barb is expanding its data to provide more information about viewers to advertisers and broadcasters. Barb has commissioned a Lifestyle Insights survey, which will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to its existing data. The survey will enable Barb’s TV panel viewing data to be analysed […]
Barb newsletter – July 2004 Posted on 10 August 2004, updated on 22 January 2016 by Jessica Bromley Barb Newsletter – July 2004
Ratings data for sponsored programmes Posted on 28 June 2004, updated on 22 January 2016 by Jessica Bromley Barb is launching a new service providing ratings data for sponsored programmes. The service will commence on a test basis from today, 28 June 2004, with the intention to go fully operational in the autumn. Broadcasters which participate in the service will provide details of sponsored transmissions. Official Barb ratings will then be matched up […]
Euro 2004 Posted on 24 June 2004, updated on 22 January 2016 by Jessica Bromley As England unites and cheers the boys on in Portugal tonight for their match against the host country, our eyes will not just be on the game and number of goals scored but whether this match will top the viewing figures for Monday night’s match when, at it’s peak, just over 20 million individuals watched […]
Barb spring holiday update Posted on 6 May 2004, updated on 22 January 2016 by Jessica Bromley New Channels The Horror Channel On 3rd May, the Horror Channel launched on the Sky digital platform. Focusing on horror films, the channel has been Barb reported from launch and transmits from 6pm to 6am. Overload TV Overload TV also launched on the Sky digital platform on 3rd May. Targeting students, in particular males, the […]