Lifestyle insights survey commissioned Posted on 3 September 2004, updated on 22 January 2016 by Jessica Bromley Barb is expanding its data to provide more information about viewers to advertisers and broadcasters. Barb has commissioned a Lifestyle Insights survey, which will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to its existing data. The survey will enable Barb’s TV panel viewing data to be analysed […]
Barb newsletter – July 2004 Posted on 10 August 2004, updated on 22 January 2016 by Jessica Bromley Barb Newsletter – July 2004
Ratings data for sponsored programmes Posted on 28 June 2004, updated on 22 January 2016 by Jessica Bromley Barb is launching a new service providing ratings data for sponsored programmes. The service will commence on a test basis from today, 28 June 2004, with the intention to go fully operational in the autumn. Broadcasters which participate in the service will provide details of sponsored transmissions. Official Barb ratings will then be matched up […]
Euro 2004 Posted on 24 June 2004, updated on 22 January 2016 by Jessica Bromley As England unites and cheers the boys on in Portugal tonight for their match against the host country, our eyes will not just be on the game and number of goals scored but whether this match will top the viewing figures for Monday night’s match when, at it’s peak, just over 20 million individuals watched […]
Barb spring holiday update Posted on 6 May 2004, updated on 22 January 2016 by Jessica Bromley New Channels The Horror Channel On 3rd May, the Horror Channel launched on the Sky digital platform. Focusing on horror films, the channel has been Barb reported from launch and transmits from 6pm to 6am. Overload TV Overload TV also launched on the Sky digital platform on 3rd May. Targeting students, in particular males, the […]
Barb update – January 2004 Posted on 9 January 2004, updated on 22 January 2016 by Jessica Bromley HAPPY NEW YEAR TO YOU ALL Barb Channel Update FX On 12th January, Fox International Channels launches FX. Targeting men, FX will broadcast 24 hours a day on Sky. Transmission Details Barb should like to take this opportunity to remind all broadcasters that if you are planning to change your transmission hours and/or your platforms, […]
Barb newsletter – October 2003 Posted on 3 November 2003, updated on 22 January 2016 by Jessica Bromley The latest issue of the Barb Newsletter is available to download
Barb appoints new chief executive Posted on 17 October 2003, updated on 22 January 2016 by Jessica Bromley Barb has appointed Bjarne Thelin to be the new Chief Executive at Barb. He will take up his appointment in early January 2004. Mr Thelin is currently Director of Planning at Carlton Television, where he is responsible for the company’s sales planning, strategy and research; he has worked at Carlton Television since 1994. Prior to […]
Population changes for 2004 Posted on 29 September 2003, updated on 26 January 2016 by Jessica Bromley Barb panel to capture viewing on tablets within its gold standard audience measurement
New Barb reporting channels in September Posted on 9 September 2003, updated on 22 January 2016 by Jessica Bromley There has been a flurry of activity for September, with the following channels becoming Barb reported. Paramount Comedy 2 On 1st September, Paramount Comedy launched a new channel – Paramount Comedy 2, which complements their existing channel providing more comedy for viewers. Paramount Comedy 2 broadcasts daily on both the digital satellite and digital cable […]