Lifestyle insights survey commissioned

Author: Jessica Bromley

Lifestyle insights survey commissioned

Barb is expanding its data to provide more information about viewers to advertisers and broadcasters. Barb has commissioned a Lifestyle Insights survey, which will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to its existing data. The survey will enable Barb’s TV panel viewing data to be analysed […]

Ratings data for sponsored programmes

Barb is launching a new service providing ratings data for sponsored programmes. The service will commence on a test basis from today, 28 June 2004, with the intention to go fully operational in the autumn. Broadcasters which participate in the service will provide details of sponsored transmissions. Official Barb ratings will then be matched up […]

Euro 2004

As England unites and cheers the boys on in Portugal tonight for their match against the host country, our eyes will not just be on the game and number of goals scored but whether this match will top the viewing figures for Monday night’s match when, at it’s peak, just over 20 million individuals watched […]

Barb spring holiday update

New Channels The Horror Channel On 3rd May, the Horror Channel launched on the Sky digital platform. Focusing on horror films, the channel has been Barb reported from launch and transmits from 6pm to 6am. Overload TV Overload TV also launched on the Sky digital platform on 3rd May. Targeting students, in particular males, the […]

New Barb reporting channels in September

There has been a flurry of activity for September, with the following channels becoming Barb reported. Paramount Comedy 2 On 1st September, Paramount Comedy launched a new channel – Paramount Comedy 2, which complements their existing channel providing more comedy for viewers. Paramount Comedy 2 broadcasts daily on both the digital satellite and digital cable […]