Barb, the industry’s standard for understanding what people watch, today announced a major upgrade to CFlight, the world’s only joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and video-on-demand (VOD) services. As part of the upgrade, CFlight has […]

Barb, the industry’s standard for understanding what people watch, today announced it has promoted Caroline Baxter to Chief Operating Officer. Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and […]

Barb’s Head of Insights, Doug Whelpdale, has written an article published in Videoweek about the success of ITV’s drama ‘Mr Bates vs The Post Office’, which put the Horizon scandal back at the top of the political agenda. There’s a lot to be learned too from how the show built its audience he says. Read […]

Barb, the industry’s standard for understanding what people watch, today announced it has awarded the CFlight Landscape Study to insights consultancy BVA BDRC. This study will enable Barb to accurately estimate the size and profile of audiences to TV platforms in the UK and understand the household dynamics of video-on-demand (VOD) consumption. Barb assumed governance […]

Barb has released data from its Establishment Survey showing that 18.8m UK homes (65.4%) had access to a subscription video-on-demand (SVOD) service in Q4 2023, a decrease from 19.3m (67.3%) in Q3 2023. For the first time, Barb has shared the Netflix advertising tier estimate which is 1.45m (5.1% of homes). These homes form part […]

Barb awards metadata, interim overnight programme and commercial logs contracts to MetaBroadcast and Clearcast

Barb outlines timetable for launch of traded audiences in CFlight; appoints Head of Campaign Audiences

Barb releases Q3 2023 SVOD subscriptions data from its Establishment Survey