Barb’s Head of Insight, Doug Whelpdale, has written an article published in The Media Leader about why we must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this. Read the full article c/o The Media Leader here: […]

Barb, the industry’s standard for understanding what people watch, has introduced Amazon Ads to its audience-reporting services. Barb publicly reports the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services on its website each month. This report will now include Amazon Prime Video (inclusive of Freevee) and Twitch viewing to service level. […]

Barb, the industry’s standard for understanding what people watch, today issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. For many years, Barb’s strategy has been underpinned by the belief that audience measurement requires both panel and […]

Barb, the industry’s standard for understanding what people watch, today announced it has appointed Sara Cheeseman as Finance Director. Working alongside Justin Sampson, Chief Executive, she will be responsible for leading the company’s financial strategy and operations through annual budgeting and ongoing financial monitoring, as well as financial performance reporting to the board of directors. […]

Barb, the industry’s standard for understanding what people watch, today announced a major upgrade to CFlight, the world’s only joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and video-on-demand (VOD) services. As part of the upgrade, CFlight has […]

Barb, the industry’s standard for understanding what people watch, today announced it has promoted Caroline Baxter to Chief Operating Officer. Working alongside Justin Sampson, Chief Executive, she will be responsible for ensuring progress on Barb’s strategic priorities to extend Barb’s reporting of total campaign performance, extend measurement of total viewing across all streaming services and […]

Barb’s Head of Insights, Doug Whelpdale, has written an article published in Videoweek about the success of ITV’s drama ‘Mr Bates vs The Post Office’, which put the Horizon scandal back at the top of the political agenda. There’s a lot to be learned too from how the show built its audience he says. Read […]