Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20m UK homes (68.7%) had access to a subscription video-on-demand (SVOD) service in Q2 2024. This is a slight increase from 19.5m UK homes (67.9%) in Q1, and the first time more than 20m UK homes report […]

Barb’s Chief Operating Officer, Caroline Baxter, has written an article published in The Media Leader about the importance of bringing together rich datasets with high-quality continuous panel data. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two. Read the […]

Barb, the industry’s standard for understanding what people watch, today announced it has completed the increase in its nationally-representative panel of UK households from 5,150 homes to 7,000 homes. This is the largest-ever increase in reporting sample since Barb’s launch in 1981 and is part of Barb’s multi-year contracts, which run until the end of 2029. […]

Barb, the industry’s standard for understanding what people watch, today issued an invitation to tender (ITT) for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. As part of its strategic priorities, Barb is undergoing a change in its data distribution strategy and is planning to set up a centralised Barb […]

Barb’s Chief Executive, Justin Sampson, has written an article published in The Media Leader about the need for greater care for standards and joint industry collaboration, and how the confusion of competing audience claims will damage the shared language that allows us all to make progress. Read the full article c/o The Media Leader here: […]

Barb has released data from its Establishment Survey showing that 19.5m UK homes (67.9%) had access to a subscription video-on-demand (SVOD) service in Q1 2024, an increase from 18.8m UK homes (65.4%) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark for the service […]

Barb, the UK industry’s standard for understanding what people watch, today announced it has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s sole focus is audience measurement. Established over 60 years ago at the request […]

Barb, the industry’s standard for understanding what people watch, today issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this month Barb shared an ITT for the methodology, data processing and delivery […]