What People Watch: Clarkson Farm S3 On May 3rd the third series of Clarkson’s Farm aired on Amazon Prime. With Amazon a Barb licensee since March this year, subscribers were able to see data for the show the next day. Since we also have Amazon data from November 2021, we can use this to see how series 2 performed, and extrapolate […] + Read more
What People Watch: Gaming & Bluey In the opening months of 2024 Barb has encountered a number of conversations about the way house persons with children are changing their viewing behaviour. The Barb panel provides the industry with a definitive source of insight into behavioural change for this, and other targets. This what people watch will delve into what this group […] + Read more
What People Watch: Mr Bates vs Netflix On New Year’s Day the nation’s largest commercial broadcaster, ITV, and Netflix, the largest pureplay VOD service, gave us two stories of intrigue and deception, one true, the other fictional. The headline viewing figures have been well publicised. The first episode of ITV’s Mr Bates vs The Post Office won a seven-day audience of 9.2m. […] + Read more
What People Watch: Three themes from '23 Welcome to 2024. In reviewing 2023 three items have recurred more than most. We will tackle each one in more detail below. In short they are: The idea that watching on-demand or via a streaming service dominates viewers’ time. YouTube. It features in almost every discussion about TV. We commented on the growing importance […] + Read more
What People Watch: Viewing by ethnicity What People Watch: Viewing behaviours of ethnic groups + Read more
Matt Laycock comment for Broadcast Matt Laycock: Data on shows’ streaming performances can offer valuable insight + Read more
In-depth look: Euro 2020 device-viewing With the Euro 2020 tournament attracting large amount of viewing on TV sets, we can also use Barb’s multiple-screen viewing techniques to measure the impact of tournament-viewing on broadcaster video-on-demand (BVOD) services. This includes viewing via these services on non-TV devices, as Barb measures both live and on-demand viewing on BVOD services across tablets, PCs/laptops […] + Read more