Barb Briefing: Vicky Fox Posted on 17 June 2021, updated on 15 May 2023 by Jessica Bromley WHAT’S NEXT FOR Barb’S 360° AUDIENCE VIEW There’s a huge amount of trust in the Barb data as the gold standard measurement currency for TV viewing. The incredibly rich dataset enables us to understand not just the volumes and the shares, but those nuances of audience flow across channels and how favourite shows deliver incredible […]
Barb Briefing: Veriça Djurdjevic Posted on 17 June 2021, updated on 15 May 2023 by Jessica Bromley Barb’S 360° AUDIENCE VIEW INFORMS WINDOWING STRATEGY It’s A Sin is one of Channel 4’s biggest successes of 2021. It is also a really interesting case study in terms of how we at Channel 4 used Barb data and insights to inform an innovative windowing strategy going forward. Let’s start at the beginning with the […]
Industry leaders champion Barb data Posted on 17 June 2021, updated on 17 June 2021 by Jessica Bromley Over 220 colleagues from broadcasters, advertisers and media agencies attended yesterday’s Barb Briefing. You can catch up through our website if you weren’t able to join us. Hot on the heels of the event, we’re publishing the latest edition of The Viewing Report. This year’s digital-only publication features news and views from four industry leaders. As broadcasters continue […]
Barb awards long-term research contracts Posted on 8 June 2021, updated on 22 November 2021 by Jessica Bromley INNOVATIVE METERING TECHNOLOGY TO BE USED IN AN EXPANDED SERVICE LARGEST-EVER INCREASE IN REPORTING SAMPLE TO 7K HOMES AUDIENCE RATINGS UNDERPINNED BY BIG DATA INTEGRATION Barb has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new research contracts, which start in January 2024, ensure […]
Box-set viewing Posted on 13 May 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This week, we look at how Barb data can be used to understand box-set viewing. But first, our regular update on the weekly trends. TV set viewing to Barb-reported channels The return to […]
Sports news viewing Posted on 27 April 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This week, we look at how the big sports news story of the week has delivered viewing. But first, our regular update on weekly viewing trends. TV set viewing to Barb-reported channels Viewing […]
Device-viewing trends Posted on 14 April 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This week, we look at how device-viewing trends in March have been influenced by programming events. But first, our regular update on weekly viewing trends. TV set viewing to Barb-reported channels Compared to […]
Viewing by ethnicity Posted on 1 April 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This week, we look at viewing by different ethnic groups. As we move through March into April, we have reached the point at which overall weekly viewing trends in the current lockdown can […]
Lockdown genre trends Posted on 17 March 2021, updated on 15 May 2023 by Jessica Bromley Welcome to a new edition of What People Watch, a series exploring different aspects of how UK audiences are watching television now. This week, we look at how trends in genre-viewing differ between current and previous lockdowns. TV set viewing to Barb-reported channels As suggested by the earlier live figures, consolidated 7-day viewing to Barb […]