Barb appoints Kantar Media to open up audience measurement as never before Barb the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets. The move is an innovative collaboration and is made possible […]

Barb today announces that Joe Lewis has been appointed as project director on its executive team. In this expanded role, Joe will have particular responsibility for co-ordinating how Barb and its stakeholders adapt to emerging issues facing broadcast audience research. Justin Sampson, Barb’s Chief Executive, says “Barb is in the process of defining and delivering […]

The impact big data might have on TV audience measurement & what’s next on Barb’s agenda.

by Joe Lewis, Research Manager, Barb As Douglas Adams quite nicely put it, space is big. Incomprehensibly so in fact. Distances and concepts previously thought of as big are mere specks of dust in comparison to space. Now some people would have you believe that traditional consumer surveys are mere specks of dust in contrast […]

London 2012 Olympic and Paralympic Games.

Barb is about to integrate its web-TV meter into the next 500 homes within its core panel. Over the last two years, capability has been created in the Barb system to introduce this new approach to measure TV viewing via laptops and PCs and, after extensive testing, the system has now been proven in the […]