Barb asks for tenders on Dovetail task Posted on 9 July 2013, updated on 22 January 2016 by Jessica Bromley Research agencies invited to design a hybrid measurement system.
Breakthrough in tracking IP television Posted on 13 June 2013, updated on 22 January 2016 by Jessica Bromley Barb appoints Kantar Media to open up audience measurement as never before Barb the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets. The move is an innovative collaboration and is made possible […]
Personnel changes at Barb Posted on 15 April 2013, updated on 22 January 2016 by Jessica Bromley Barb today announces that Joe Lewis has been appointed as project director on its executive team. In this expanded role, Joe will have particular responsibility for co-ordinating how Barb and its stakeholders adapt to emerging issues facing broadcast audience research. Justin Sampson, Barb’s Chief Executive, says “Barb is in the process of defining and delivering […]
What’s new, What’s next – January 2013 Posted on 8 January 2013, updated on 22 January 2016 by Jessica Bromley The impact big data might have on TV audience measurement & what’s next on Barb’s agenda.
So long and thanks for all the fish Posted on 29 November 2012, updated on 26 January 2016 by Jessica Bromley by Joe Lewis, Research Manager, Barb As Douglas Adams quite nicely put it, space is big. Incomprehensibly so in fact. Distances and concepts previously thought of as big are mere specks of dust in comparison to space. Now some people would have you believe that traditional consumer surveys are mere specks of dust in contrast […]
Barb bulletin September 2012 Posted on 26 September 2012, updated on 22 January 2016 by Jessica Bromley London 2012 Olympic and Paralympic Games.
Web-TV meter in the next 500 panel homes Posted on 23 July 2012, updated on 22 January 2016 by Jessica Bromley Barb is about to integrate its web-TV meter into the next 500 homes within its core panel. Over the last two years, capability has been created in the Barb system to introduce this new approach to measure TV viewing via laptops and PCs and, after extensive testing, the system has now been proven in the […]
Barb bulletin July 2012 Posted on 23 July 2012, updated on 22 January 2016 by Jessica Bromley Diamond Jublilee celebrations viewing and opening and closing ceremonies of past Olympics.
Barb measurement of VOD Posted on 22 July 2012, updated on 22 January 2016 by Jessica Bromley Currently any viewing to programmes broadcast within the past 7 days is picked up and reported as time-shifted viewing, provided it takes place on a TV set. (Barb is at the first stage of installing meters in its panel homes to measure TV viewing on PCs and laptops). The main technique for measuring viewing is […]
Measurement sciences Posted on 22 July 2012, updated on 22 January 2016 by Jessica Bromley Measurement sciences activities have revolved around understanding opportunities to align other sources of viewing/usage data from return path or server data sources – defining links, setting guidelines, creating standard models, or ingesting other data sources in appropriate ways. There has been interaction with interested parties to comprehend the range of requirements/ desires of the industry, […]