Quarterly Reach Report Barb posts a 3 month reach report on its website within the ‘Viewing Figures’ section which demonstrates how channel reach builds up over time and shows that even very small channels are not just represented by a handful of homes. The very smallest Barb reported channel attains reach of ¼ million individuals […]

Barb is 30 years old this summer, and has overseen TV measurement for the UK through some years of dramatic change. The pace of change is getting faster and the challenges of measurement seem to continue to increase. Barb has been actively addressing the future of TV audience measurement and anticipates an evolving role going […]

The Royal Wedding on 29th April between the Duke and Duchess of Cambridge marked the highest television audience of 2011 so far with a peak audience of 26.3m viewers and 36.7m viewers in total watching some part of the wedding coverage. Coverage ran across 12 Barb reported channels (including +1s) capturing the arrival of the […]

Presented to the MRS Media Research Conference by Bjarne Thelin, Barb CEO. May 2011 Tracking Audiences in Times of Change

“Virtual Meter” Field Test The meter developed by Kantar Media (TNS) to measure TV content delivered via PCs and laptops is being tested in a panel of 75 homes (recruited specifically for the purpose) which will continue until the end of March. Barb is pleased with how the test is progressing and encouraged by the […]

From 2011 the reportis being published annually. The 2010 annual report (as well as the last quarterly report covering the fourth quarter of 2010) is available now. Trends in Television contains data for total TV covering average daily hours of viewing and average weekly reach for 11 audiences, homes universes by platform, trends in audience […]

The average time spent watching TV per day in UK homes rose to 4 hours 2 minutes, from 3 hours 45 minutes in 2009. Part of this viewing increase is attributable to increased monitoring of secondary TV sets. Digital reception grew by 7% in total, as digital switchover continues throughout the UK, the highest increase […]

TV viewing in 2010 and the events that made it a bumper year for audiences.

The following, in conjunction with the development priorities outlined both in the Christmas Bulletin and in Barb News, summarizes the headline content of the Barb Strategy Statement which is available via the Future into View button on the home page of the Barb website, www.barb.co.uk. Capture opportunities to strengthen the service Barb wants to ensure […]

Develop a “Non-Linear” Database As reported in the October Bulletin, a pilot version of a non-linear database is being developed to potentially accommodate viewing data from non-linear sources that fall outside the core Barb service. The first experimental output from the pilot non-linear database has been examined by Barb and its research contractors Kantar/TNS and […]