Any non-live viewing to programmes that takes place within 164 hours (approx7 days) of the original broadcast is reported as time-shifted viewing. This includes playback through PVRs, DVD-recorders or VCRs as well as via catch-up services available through the TV. Time-shifted viewing through TV sets has continued to increase in recent years (see Chart 1) […]

Time-shifted viewing analysis, and Barb Establishment Survey data.

Barb will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 Barb panel homes during the second half of 2011. The initial step will monitor the data production process and the impact of the meter in […]

Tracking audiences in times of change, Royal Wedding viewing analysis.

Quarterly Reach Report Barb posts a 3 month reach report on its website within the ‘Viewing Figures’ section which demonstrates how channel reach builds up over time and shows that even very small channels are not just represented by a handful of homes. The very smallest Barb reported channel attains reach of ¼ million individuals […]

Barb is 30 years old this summer, and has overseen TV measurement for the UK through some years of dramatic change. The pace of change is getting faster and the challenges of measurement seem to continue to increase. Barb has been actively addressing the future of TV audience measurement and anticipates an evolving role going […]

The Royal Wedding on 29th April between the Duke and Duchess of Cambridge marked the highest television audience of 2011 so far with a peak audience of 26.3m viewers and 36.7m viewers in total watching some part of the wedding coverage. Coverage ran across 12 Barb reported channels (including +1s) capturing the arrival of the […]

Presented to the MRS Media Research Conference by Bjarne Thelin, Barb CEO. May 2011 Tracking Audiences in Times of Change

“Virtual Meter” Field Test The meter developed by Kantar Media (TNS) to measure TV content delivered via PCs and laptops is being tested in a panel of 75 homes (recruited specifically for the purpose) which will continue until the end of March. Barb is pleased with how the test is progressing and encouraged by the […]

From 2011 the reportis being published annually. The 2010 annual report (as well as the last quarterly report covering the fourth quarter of 2010) is available now. Trends in Television contains data for total TV covering average daily hours of viewing and average weekly reach for 11 audiences, homes universes by platform, trends in audience […]