Following the promotion of Simon Bolus from Research Manager to Research Director, replacing Tony Wearn (as reported in the March Bulletin) new staff have been recruited to the research function at BARB. Joe Lewis joined Barb from GfK NOP Media as Research Manager in June. Previous to that he was Research Manager at AGB Nielsen […]

As announced in the July Bulletin, Barb has established a small test panel of 75 households to assess a new technique for measuring viewing to TV content via PCs and laptops, utilising TNS/Kantar’s “Virtual Meter”. During the Summer the recruitment phase has been completed and the first data from the 75 home panel has become […]

Survey tracking viewing via PCs & laptops analysis, progress report on the test panel

This document provides an update on Barb’s priorities and development agenda. Barb Strategy Statement – September 2010

World Cup viewing analysis, launch of a small panel to test a potential metering solution.

Meter Test Panel A panel of 75 homes is being recruited to enable Barb to field-test (for a period of six months) the possible benefits of a meter developed to measure television content viewed via PCs (including laptops). The project will provide further verification of the capabilities of the Virtual Meter from Kantar Media’s TNS […]

Geographical Panel Controls The Barb 2010 panel was constructed for the digital age, designed using panel control areas based on digital satellite non-overlapping regional delivery. Relative to the 2002-2009 panel, the change to non-overlapping reporting areas in 2010 has allowed for a better use of the national sample. Panel homes are now more evenly spread […]

The 2010 Fifa World Cup has been the first to offer nearly all broadcast matches in high definition. Over the 64 televised games, 57 were broadcast live in both standard and high definition. Over the entire 64 matches, standard definition matches achieved a cumulative reach of over 90% with 12.5% reach for high definition coverage […]

There have been many memorable moments during the 2010 World Cup in South Africa, albeit not celebratory moments for England loosing to Germany and thereby failing to make it through to the quarter finals, or indeed for France and Italy also failing to reach the last 16. Ghana, the underdog of the tournament, romped through […]

All data is consolidated. Source: Barb The programme audiences are influenced by the programme times and some matches may include the pre and post match discussions rather than just the match itself.