Barb strategy Posted on 13 December 2010, updated on 22 January 2016 by Jessica Bromley The following, in conjunction with the development priorities outlined both in the Christmas Bulletin and in Barb News, summarizes the headline content of the Barb Strategy Statement which is available via the Future into View button on the home page of the Barb website, www.barb.co.uk. Capture opportunities to strengthen the service Barb wants to ensure […]
Barb development priorities Posted on 13 December 2010, updated on 22 January 2016 by Jessica Bromley Develop a “Non-Linear” Database As reported in the October Bulletin, a pilot version of a non-linear database is being developed to potentially accommodate viewing data from non-linear sources that fall outside the core Barb service. The first experimental output from the pilot non-linear database has been examined by Barb and its research contractors Kantar/TNS and […]
Barb bulletin December 2010 Posted on 13 December 2010, updated on 22 January 2016 by Jessica Bromley Update on Barb’s development priorities
Barb personnel Posted on 22 October 2010, updated on 22 January 2016 by Jessica Bromley Following the promotion of Simon Bolus from Research Manager to Research Director, replacing Tony Wearn (as reported in the March Bulletin) new staff have been recruited to the research function at BARB. Joe Lewis joined Barb from GfK NOP Media as Research Manager in June. Previous to that he was Research Manager at AGB Nielsen […]
Viewing via PCs and laptops Posted on 22 October 2010, updated on 22 January 2016 by Jessica Bromley As announced in the July Bulletin, Barb has established a small test panel of 75 households to assess a new technique for measuring viewing to TV content via PCs and laptops, utilising TNS/Kantar’s “Virtual Meter”. During the Summer the recruitment phase has been completed and the first data from the 75 home panel has become […]
Barb bulletin October 2010 Posted on 22 October 2010, updated on 22 January 2016 by Jessica Bromley Survey tracking viewing via PCs & laptops analysis, progress report on the test panel
Barb Strategy Statement – Update Posted on 1 September 2010, updated on 22 January 2016 by Jessica Bromley This document provides an update on Barb’s priorities and development agenda. Barb Strategy Statement – September 2010
Barb bulletin July 2010 Posted on 2 August 2010, updated on 22 January 2016 by Jessica Bromley World Cup viewing analysis, launch of a small panel to test a potential metering solution.
R&D plans for the Barb service Posted on 1 August 2010, updated on 22 January 2016 by Jessica Bromley Meter Test Panel A panel of 75 homes is being recruited to enable Barb to field-test (for a period of six months) the possible benefits of a meter developed to measure television content viewed via PCs (including laptops). The project will provide further verification of the capabilities of the Virtual Meter from Kantar Media’s TNS […]
The 2010 Barb panel Posted on 1 August 2010, updated on 22 January 2016 by Jessica Bromley Geographical Panel Controls The Barb 2010 panel was constructed for the digital age, designed using panel control areas based on digital satellite non-overlapping regional delivery. Relative to the 2002-2009 panel, the change to non-overlapping reporting areas in 2010 has allowed for a better use of the national sample. Panel homes are now more evenly spread […]