Barb strategy

Author: Jessica Bromley

Barb strategy

The following, in conjunction with the development priorities outlined both in the Christmas Bulletin and in Barb News, summarizes the headline content of the Barb Strategy Statement which is available via the Future into View button on the home page of the Barb website, www.barb.co.uk. Capture opportunities to strengthen the service Barb wants to ensure […]

Barb development priorities

Develop a “Non-Linear” Database As reported in the October Bulletin, a pilot version of a non-linear database is being developed to potentially accommodate viewing data from non-linear sources that fall outside the core Barb service. The first experimental output from the pilot non-linear database has been examined by Barb and its research contractors Kantar/TNS and […]

Barb personnel

Following the promotion of Simon Bolus from Research Manager to Research Director, replacing Tony Wearn (as reported in the March Bulletin) new staff have been recruited to the research function at BARB. Joe Lewis joined Barb from GfK NOP Media as Research Manager in June. Previous to that he was Research Manager at AGB Nielsen […]

The 2010 Barb panel

Geographical Panel Controls The Barb 2010 panel was constructed for the digital age, designed using panel control areas based on digital satellite non-overlapping regional delivery. Relative to the 2002-2009 panel, the change to non-overlapping reporting areas in 2010 has allowed for a better use of the national sample. Panel homes are now more evenly spread […]