Obliteration or Enrichment? Posted on 15 July 2014, updated on 22 January 2016 by Jessica Bromley Jeremy Bullmore writes about exaggeration, hyperbole and enthusiasm
Moneyball and Luis Suárez Posted on 14 July 2014, updated on 22 January 2016 by Jessica Bromley Chief Executive of Barb questions the role big data plays in decision-making.
Barb trials a tablet peoplemeter Posted on 14 July 2014, updated on 22 January 2016 by Jessica Bromley Barb explores the potential benefits of an innovative meter design.
New lifestyle insights available Posted on 12 December 2013, updated on 22 January 2016 by Jessica Bromley It’s now possible to analyse viewing behaviour through Mosaic geodemographic groups.
Barb appoints new Chairman Posted on 9 October 2013, updated on 22 January 2016 by Jessica Bromley Barb today announces the appointment of Nigel Sharrocks as Non-Executive Chairman.
Apples, pears, boom and bust Posted on 17 September 2013, updated on 22 January 2016 by Jessica Bromley Joe Lewis on the importance of establishing standard data definitions
Barb asks for tenders on Dovetail task Posted on 9 July 2013, updated on 22 January 2016 by Jessica Bromley Research agencies invited to design a hybrid measurement system.
Breakthrough in tracking IP television Posted on 13 June 2013, updated on 22 January 2016 by Jessica Bromley Barb appoints Kantar Media to open up audience measurement as never before Barb the official source of television viewing figures in the UK, has today announced that it has appointed Kantar Media to collect census data for TV viewing through all computer devices, including tablets. The move is an innovative collaboration and is made possible […]
Personnel changes at Barb Posted on 15 April 2013, updated on 22 January 2016 by Jessica Bromley Barb today announces that Joe Lewis has been appointed as project director on its executive team. In this expanded role, Joe will have particular responsibility for co-ordinating how Barb and its stakeholders adapt to emerging issues facing broadcast audience research. Justin Sampson, Barb’s Chief Executive, says “Barb is in the process of defining and delivering […]
What’s new, What’s next – January 2013 Posted on 8 January 2013, updated on 22 January 2016 by Jessica Bromley The impact big data might have on TV audience measurement & what’s next on Barb’s agenda.