Lifestyle Insights Survey Analysis, new Barb Research Director.

Barb has appointed Simon Bolus to the post of Research Director of Barb with effect from April 2010. Simon has been Research Manager at Barb since March 2003 and takes over from Tony Wearn. After 11 years as Research Director at Barb, Tony is taking some time off to travel, returning in the autumn in […]

On 2 January 2010 the first TV viewing figures from Barb’s new television viewing panel were released, relating to New Years Day 2010. The panel commenced with 5180 homes reporting relative to the panel reporting target of 5100 homes. The system has been in set-up mode for 2 years, following an extensive tendering process for […]

Highlights from the industry briefing – 25 Nov, 2010 Barb Panel vs Current Barb Panel..

The new Barb television audience measurement service will start on 1 January 2010, following extensive testing of a new system, the introduction of new methodologies, improved geographical design and a new viewing panel. Bjarne Thelin, CEO of Barb, launched ‘Barb 2010’ at a presentation to the industry in London today. ‘Barb 2010 is set up […]

Newly reported services, analysis from the latest survey, Barb R&D priorities..

This document provides Barb’s latest public statement on priorities and development issues. Barb Strategy Statement – Development Priorities for Barb

Reporting geography will change in the new Barb Service from 2010.

In April 2006 Barb presented “UK Television Outlook – A View Into The Future” which looked at the changing TV environment and provided a range of scenarios, including new ways of viewing TV. Barb has revisited these scenarios and provided an updated set. A condensed version of Barb’s findings is in the March 2009 Barb […]

Future Scenarios, Website Relaunch, VOD Reporting – Catch-Up TV, Viewing Analysis – 2008