The 2010 Fifa World Cup has been the first to offer nearly all broadcast matches in high definition. Over the 64 televised games, 57 were broadcast live in both standard and high definition. Over the entire 64 matches, standard definition matches achieved a cumulative reach of over 90% with 12.5% reach for high definition coverage […]

There have been many memorable moments during the 2010 World Cup in South Africa, albeit not celebratory moments for England loosing to Germany and thereby failing to make it through to the quarter finals, or indeed for France and Italy also failing to reach the last 16. Ghana, the underdog of the tournament, romped through […]

All data is consolidated. Source: Barb The programme audiences are influenced by the programme times and some matches may include the pre and post match discussions rather than just the match itself.

Lifestyle Insights Survey Analysis, new Barb Research Director.

Barb has appointed Simon Bolus to the post of Research Director of Barb with effect from April 2010. Simon has been Research Manager at Barb since March 2003 and takes over from Tony Wearn. After 11 years as Research Director at Barb, Tony is taking some time off to travel, returning in the autumn in […]

On 2 January 2010 the first TV viewing figures from Barb’s new television viewing panel were released, relating to New Years Day 2010. The panel commenced with 5180 homes reporting relative to the panel reporting target of 5100 homes. The system has been in set-up mode for 2 years, following an extensive tendering process for […]

Highlights from the industry briefing – 25 Nov, 2010 Barb Panel vs Current Barb Panel..

The new Barb television audience measurement service will start on 1 January 2010, following extensive testing of a new system, the introduction of new methodologies, improved geographical design and a new viewing panel. Bjarne Thelin, CEO of Barb, launched ‘Barb 2010’ at a presentation to the industry in London today. ‘Barb 2010 is set up […]

Newly reported services, analysis from the latest survey, Barb R&D priorities..

This document provides Barb’s latest public statement on priorities and development issues. Barb Strategy Statement – Development Priorities for Barb