Future Scenarios Update

Author: Jessica Bromley

Steps made in reporting ondemand content

The Barb system has, since 1991, reported 7-day timeshift viewing from broadcast transmissions as part of consolidated viewing figures. Initially this was via VCR playback, but in 2006 the incorporation of Sky+ DTR (Digital Television Recorder) playback commenced on the same basis. A multi-million pound rollout of AGB Nielsen Media Research’s Unitam meter from 2006 […]

Reporting of high definition TV services

From 31 March 2008 a new reporting option is available for channels broadcasting in HD. Whilst some HD channels are simulcast entirely with a Standard Definition (SD) “parent” channel, others show unique content as a stand alone channel and others still transmit a combination of unique and simulcast content. A new reporting option allows any […]