Shaping Barb service for UK TV market Posted on 10 June 2005, updated on 22 January 2016 by Jessica Bromley Barb has launched an ambitious consultation process, inviting the industry to participate in shaping the Barb service for the increasingly advanced UK television market. At the launch of ‘Future into View’, at which nearly 200 senior representatives from amongst Barb’s stakeholders were present, Bjarne Thelin, Barb’s chief executive, said, ‘Television will be best served with […]
Launch Presentation Posted on 1 June 2005, updated on 22 January 2016 by Jessica Bromley Future into View was the consultation process that Barb launched in June 2005. At a time of fast paced development in television Barb sought the industry’s views about how television itself was changing, which elements may be most important and how Barb should respond to these factors. What the main influences were and what was […]
Barb testing of meter technology Posted on 22 April 2005, updated on 22 January 2016 by Jessica Bromley Barb has confirmed that it is arranging for the encoding of a small number of television stations to coincide with the fieldwork test that RAJAR is undertaking with the Arbitron PPM portable meter device. These will apply to the test panels that are being planned – a fixed panel of 700 respondents (15+ plus children) […]
Barb enhances overnight ratings service Posted on 23 March 2005, updated on 22 January 2016 by Jessica Bromley Barb To Enhance Overnight Ratings Service Barb (Broadcasters’ Audience Research Board) today announced that it is to enhance its overnight ratings service. In anticipation of incorporating playback viewing undertaken through the Sky+ box, Barb has reviewed its ‘overnights’ service (the reporting of audiences the day after transmission) which currently covers live viewing only. The advent […]
Barb newsletter – March 2005 Posted on 21 March 2005, updated on 22 January 2016 by Jessica Bromley The first newsletter of 2005 covers developments and enhancements to the Barb service
Barb newsletter – December 2004 Posted on 14 December 2004, updated on 22 January 2016 by Jessica Bromley Barb Newsletter
Barb lifestyle insights survey released Posted on 14 December 2004, updated on 22 January 2016 by Jessica Bromley Headline findings from Barb’s new Lifestyle Insights survey are released for the first time this week. The findings will provide hundreds of additional characteristics about the behaviour, spending and lifestyle of adults in the UK to the TV and advertising industry. This will better allow organisations to identify potential target groups, target airtime, and increase […]
Research contracts further 3yr extension Posted on 2 December 2004, updated on 22 January 2016 by Jessica Bromley The Broadcasters’ Audience Research Board (Barb) announces today that it is taking up options to extend its research contracts for a further three years from 1st January 2007. The contracts were issued to run from 2002 to 2006 with options to extend to 2009. Barb has ensured that the extensions to 2009 allow flexible evolution […]
Barb outlines interactive investigations Posted on 12 November 2004, updated on 22 January 2016 by Jessica Bromley Barb has this week outlined some of the steps it has been taking on interactive measurement. The Broadcasters’ Audience Research Board’s Research Director, Tony Wearn, told a conference in Berlin that techniques are being investigated to determine which has the best potential for the future. Challenges are being faced in the UK ahead of many […]
Autumn 2004 – Barb subscriber update Posted on 27 September 2004, updated on 22 January 2016 by Jessica Bromley This Autumn an abundance of new channels have launched and become Barb reported. In September a new entertainment channel from Disney, ABC1, launched on the digital terrestrial platform, transmitting from 6am to 6pm. In the same month Soundtrack channel and The Advert Channel also launched and became Barb reported. Both transmit on the digital satellite […]