This document provides an update on Barb’s priorities and development agenda. Barb Strategy Statement – September 2010

World Cup viewing analysis, launch of a small panel to test a potential metering solution.

Meter Test Panel A panel of 75 homes is being recruited to enable Barb to field-test (for a period of six months) the possible benefits of a meter developed to measure television content viewed via PCs (including laptops). The project will provide further verification of the capabilities of the Virtual Meter from Kantar Media’s TNS […]

Geographical Panel Controls The Barb 2010 panel was constructed for the digital age, designed using panel control areas based on digital satellite non-overlapping regional delivery. Relative to the 2002-2009 panel, the change to non-overlapping reporting areas in 2010 has allowed for a better use of the national sample. Panel homes are now more evenly spread […]

The 2010 Fifa World Cup has been the first to offer nearly all broadcast matches in high definition. Over the 64 televised games, 57 were broadcast live in both standard and high definition. Over the entire 64 matches, standard definition matches achieved a cumulative reach of over 90% with 12.5% reach for high definition coverage […]

There have been many memorable moments during the 2010 World Cup in South Africa, albeit not celebratory moments for England loosing to Germany and thereby failing to make it through to the quarter finals, or indeed for France and Italy also failing to reach the last 16. Ghana, the underdog of the tournament, romped through […]

All data is consolidated. Source: Barb The programme audiences are influenced by the programme times and some matches may include the pre and post match discussions rather than just the match itself.

Lifestyle Insights Survey Analysis, new Barb Research Director.

Barb has appointed Simon Bolus to the post of Research Director of Barb with effect from April 2010. Simon has been Research Manager at Barb since March 2003 and takes over from Tony Wearn. After 11 years as Research Director at Barb, Tony is taking some time off to travel, returning in the autumn in […]

On 2 January 2010 the first TV viewing figures from Barb’s new television viewing panel were released, relating to New Years Day 2010. The panel commenced with 5180 homes reporting relative to the panel reporting target of 5100 homes. The system has been in set-up mode for 2 years, following an extensive tendering process for […]