Barb has released data from its Establishment Survey showing that 19.5m UK homes (67.9%) had access to a subscription video-on-demand (SVOD) service in Q1 2024, an increase from 18.8m UK homes (65.4%) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark for the service […]

Barb, the UK industry’s standard for understanding what people watch, today announced it has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s sole focus is audience measurement. Established over 60 years ago at the request […]

Barb, the industry’s standard for understanding what people watch, today issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this month Barb shared an ITT for the methodology, data processing and delivery […]

Barb’s Head of Insight, Doug Whelpdale, has written an article published in The Media Leader about why we must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this. Read the full article c/o The Media Leader here: […]

Barb, the industry’s standard for understanding what people watch, has introduced Amazon Ads to its audience-reporting services. Barb publicly reports the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services on its website each month. This report will now include Amazon Prime Video (inclusive of Freevee) and Twitch viewing to service level. […]

Barb, the industry’s standard for understanding what people watch, today issued an invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. For many years, Barb’s strategy has been underpinned by the belief that audience measurement requires both panel and […]

Barb, the industry’s standard for understanding what people watch, today announced it has appointed Sara Cheeseman as Finance Director. Working alongside Justin Sampson, Chief Executive, she will be responsible for leading the company’s financial strategy and operations through annual budgeting and ongoing financial monitoring, as well as financial performance reporting to the board of directors. […]