Barb issues tender for Barb Data Hub Posted on 9 July 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, today issued an invitation to tender (ITT) for Barb Data Hub, a new centralised system for accessing its trusted viewing figures. As part of its strategic priorities, Barb is undergoing a change in its data distribution strategy and is planning to set up a centralised Barb […]
What People Watch: Leadership debates Posted on 3 July 2024, updated on 9 September 2025 by Jessica Bromley Barb data serve three main purposes: one, to support and inform broadcasters’ programming decisions; two, to aid the planning, buying and evaluation of advertising campaigns; and three, to inform how broadcasters operate in the public interest. Programming that helps voters understand the choices they face at elections falls into the latter category. And debates between […]
What People Watch: Summer of Sport Posted on 14 June 2024, updated on 9 September 2025 by Jessica Bromley The Premier League season may be over, but the so-called quadrennial season is imminent: that means the Euro football tournament in Germany, the Olympics in Paris, and the US presidential election (plus a bonus UK General election). Nor should we forget the T20 Cricket World Cup, a biennial event taking place this June in the […]
The Media Leader - Comparability Posted on 5 June 2024, updated on 13 August 2024 by Jessica Bromley Barb’s Chief Executive, Justin Sampson, has written an article published in The Media Leader about the need for greater care for standards and joint industry collaboration, and how the confusion of competing audience claims will damage the shared language that allows us all to make progress. Read the full article c/o The Media Leader here: […]
Q1 2024 SVOD Establishment Survey data Posted on 3 June 2024, updated on 7 August 2024 by Jessica Bromley Barb has released data from its Establishment Survey showing that 19.5m UK homes (67.9%) had access to a subscription video-on-demand (SVOD) service in Q1 2024, an increase from 18.8m UK homes (65.4%) in Q4 2023. Discovery+ joins the tracker for the first time and Apple TV+ has reached a new high watermark for the service […]
Barb joins Media Rating Council Posted on 22 May 2024, updated on 20 May 2024 by Jessica Bromley Barb, the UK industry’s standard for understanding what people watch, today announced it has made a commitment to work more closely with the Media Rating Council (MRC) by becoming a member of the US-based auditor of audience-measurement services. Like Barb, the MRC’s sole focus is audience measurement. Established over 60 years ago at the request […]
Barb issues first-ever tender Posted on 16 May 2024, updated on 15 May 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, today issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this month Barb shared an ITT for the methodology, data processing and delivery […]
The Media Leader - Class definitions Posted on 8 May 2024, updated on 13 August 2024 by Jessica Bromley Barb’s Head of Insight, Doug Whelpdale, has written an article published in The Media Leader about why we must bridge the SEG knowledge gap to ensure our strategies are built on a solid understanding of audiences and create robust and trusted trading systems to support this. Read the full article c/o The Media Leader here: […]
Amazon Ads signs up to Barb Posted on 8 May 2024, updated on 8 May 2024 by Jessica Bromley Barb, the industry’s standard for understanding what people watch, has introduced Amazon Ads to its audience-reporting services. Barb publicly reports the monthly reach and share of viewing for broadcaster groups and SVOD/AVOD services on its website each month. This report will now include Amazon Prime Video (inclusive of Freevee) and Twitch viewing to service level. […]
What People Watch: Clarkson Farm S3 Posted on 3 May 2024, updated on 9 September 2025 by Jessica Bromley On May 3rd the third series of Clarkson’s Farm aired on Amazon Prime. With Amazon a Barb licensee since March this year, subscribers were able to see data for the show the next day. Since we also have Amazon data from November 2021, we can use this to see how series 2 performed, and extrapolate […]