Barb measurement of VOD

Author: Jessica Bromley

Measurement sciences

Measurement sciences activities have revolved around understanding opportunities to align other sources of viewing/usage data from return path or server data sources – defining links, setting guidelines, creating standard models, or ingesting other data sources in appropriate ways. There has been interaction with interested parties to comprehend the range of requirements/ desires of the industry, […]

Lifestyle insights

As well as collecting and reporting various individual, TV set and household demographics, Barb also issues a Lifestyle Insights survey questionnaire to all panel members aged 16 and over. The questionnaire, which is updated and issued every two years or so, covers various aspects of panel members’ interests and behaviours other than watching television itself. […]