Barb announces that Chief Executive Bjarne Thelin has indicated his intention to leave the organisation at the end of 2012, completing 9 years at the measurement service. Bjarne said “It has been a huge responsibility overseeing this service and I’m proud of the reputation for quality, objectivity and dependability that Barb has. We’ve been proactive […]

Follwing its launch on 4 October, the inaugural meeting took place at Barb on 29 November, well attended by about 50 industry representatives. The motivation behind the forum is to encourage more involvement in what is required from television audience measurement from across the television and advertising industries. It aims to develop the potential of […]

The papers presented at Barb’s industry briefing on 4 October are available on Barb’s website, www.barb.co.uk, follow “The Bigger Picture” link on the home page. Barb’s development projects are now delivering solutions to create the opportunity for the industry to be better informed, to track new types of content, to see beyond the TV set […]

Barb publishes data in a form that allows flexible analysis. An example of analyses based on disaggregated data would be the use of reach and frequency models or the creation of dynamic targets based on viewing behaviours. The chart below illustrates the number of individuals (4+) turning the television on and off (or entering and […]

In addition to the current measurement service, Barb concurrently runs a twice yearly tracker survey to identify viewing trends outside of the core Barb measurement service. This is done via an omnibus survey carried out by Ipsos MORI on behalf of Barb. Although limited, the survey does provide broad outlines of viewing behaviours beyond the […]

Online and mobile viewing and analysis of individuals appointments to view.

The Barb Measurement Sciences Forum was launched today by Chief Executive Bjarne Thelin. At a presentation in London today (4 October) he appealed for more involvement from across the television and advertising industries in order to develop the potential of television measurement, and facilitate the coordinated use of additional data and so keep the measurement […]

The Barb Establishment Survey provides data on population profiles and on the ownership of television equipment. These are used as the basis for Barb universes, and for setting panel balance benchmarks. The survey is carried out throughout the year across a sample of approximately 53,000 households annually. Chart 5 shows a selection of Establishment Survey […]

Any non-live viewing to programmes that takes place within 164 hours (approx7 days) of the original broadcast is reported as time-shifted viewing. This includes playback through PVRs, DVD-recorders or VCRs as well as via catch-up services available through the TV. Time-shifted viewing through TV sets has continued to increase in recent years (see Chart 1) […]

Time-shifted viewing analysis, and Barb Establishment Survey data.