As London and the rest of the UK prepares itself for the Olympics starting on 27th July we thought it would be interesting to take a look at past Olympics and the viewing they received. The opening ceremonies are spectacular extravaganzas and set the stage for the events ahead. Looking at the past 5 Olympics, […]

With Queen Victoria being the only other British Monarch to reign for more than 60 years (63 years and 7 months) the recent Diamond Jubilee was a great celebration. When Queen Elizabeth II ascended to the throne upon the death of her father, King George VI, on 6th February 1952 and crowned as Queen on […]

This document contains Barb’s Mission and Strategy Statement. Barb Mission and Strategy Statement

The Board of Barb has appointed Justin Sampson as the new Chief Executive of Barb. He will succeed Bjarne Thelin, who announced in February that he would be leaving Barb at the end of the year after nine years at the helm. Justin will take up his post on 1 November to allow a handover […]

The 2011 Trends in Television annual report is now available to download from the Barb website (www.barb.co.uk) within the TV Facts section (for Barb Subscribers an excel version is also available in the Subscriber Only section). One of the main highlights in the report shows that television viewing is still at its highest level with […]

It is a size that enables the reporting of robust data for the UK at a cost that can be borne by the television industry. The substantial cost of increasing the size of the panel would not be reflected in tangible benefits, unless the increase were to be radical, something like a four-fold increase, the […]

As well as collecting and reporting various individual, TV set and household demographics, Barb also issues a Lifestyle Insights survey questionnaire to all panel members aged 16 and over. The questionnaire, which is updated and issued every two years or so, covers various aspects of panel members’ interests and behaviours other than watching television itself. […]

Lifestyle Insights Survey and why the Barb reporting panel is 5,100 homes.

Barb announces that Chief Executive Bjarne Thelin has indicated his intention to leave the organisation at the end of 2012, completing 9 years at the measurement service. Bjarne said “It has been a huge responsibility overseeing this service and I’m proud of the reputation for quality, objectivity and dependability that Barb has. We’ve been proactive […]

Follwing its launch on 4 October, the inaugural meeting took place at Barb on 29 November, well attended by about 50 industry representatives. The motivation behind the forum is to encourage more involvement in what is required from television audience measurement from across the television and advertising industries. It aims to develop the potential of […]