“Virtual Meter” Field Test The meter developed by Kantar Media (TNS) to measure TV content delivered via PCs and laptops is being tested in a panel of 75 homes (recruited specifically for the purpose) which will continue until the end of March. Barb is pleased with how the test is progressing and encouraged by the […]

From 2011 the reportis being published annually. The 2010 annual report (as well as the last quarterly report covering the fourth quarter of 2010) is available now. Trends in Television contains data for total TV covering average daily hours of viewing and average weekly reach for 11 audiences, homes universes by platform, trends in audience […]

The average time spent watching TV per day in UK homes rose to 4 hours 2 minutes, from 3 hours 45 minutes in 2009. Part of this viewing increase is attributable to increased monitoring of secondary TV sets. Digital reception grew by 7% in total, as digital switchover continues throughout the UK, the highest increase […]

TV viewing in 2010 and the events that made it a bumper year for audiences.

The following, in conjunction with the development priorities outlined both in the Christmas Bulletin and in Barb News, summarizes the headline content of the Barb Strategy Statement which is available via the Future into View button on the home page of the Barb website, www.barb.co.uk. Capture opportunities to strengthen the service Barb wants to ensure […]

Develop a “Non-Linear” Database As reported in the October Bulletin, a pilot version of a non-linear database is being developed to potentially accommodate viewing data from non-linear sources that fall outside the core Barb service. The first experimental output from the pilot non-linear database has been examined by Barb and its research contractors Kantar/TNS and […]

Update on Barb’s development priorities

Following the promotion of Simon Bolus from Research Manager to Research Director, replacing Tony Wearn (as reported in the March Bulletin) new staff have been recruited to the research function at BARB. Joe Lewis joined Barb from GfK NOP Media as Research Manager in June. Previous to that he was Research Manager at AGB Nielsen […]

As announced in the July Bulletin, Barb has established a small test panel of 75 households to assess a new technique for measuring viewing to TV content via PCs and laptops, utilising TNS/Kantar’s “Virtual Meter”. During the Summer the recruitment phase has been completed and the first data from the 75 home panel has become […]

Survey tracking viewing via PCs & laptops analysis, progress report on the test panel