This Autumn an abundance of new channels have launched and become Barb reported. In September a new entertainment channel from Disney, ABC1, launched on the digital terrestrial platform, transmitting from 6am to 6pm. In the same month Soundtrack channel and The Advert Channel also launched and became Barb reported. Both transmit on the digital satellite […]

Barb is expanding its data to provide more information about viewers to advertisers and broadcasters. Barb has commissioned a Lifestyle Insights survey, which will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to its existing data. The survey will enable Barb’s TV panel viewing data to be analysed […]

Barb Newsletter – July 2004

Barb is launching a new service providing ratings data for sponsored programmes. The service will commence on a test basis from today, 28 June 2004, with the intention to go fully operational in the autumn. Broadcasters which participate in the service will provide details of sponsored transmissions. Official Barb ratings will then be matched up […]

As England unites and cheers the boys on in Portugal tonight for their match against the host country, our eyes will not just be on the game and number of goals scored but whether this match will top the viewing figures for Monday night’s match when, at it’s peak, just over 20 million individuals watched […]

New Channels The Horror Channel On 3rd May, the Horror Channel launched on the Sky digital platform. Focusing on horror films, the channel has been Barb reported from launch and transmits from 6pm to 6am. Overload TV Overload TV also launched on the Sky digital platform on 3rd May. Targeting students, in particular males, the […]

HAPPY NEW YEAR TO YOU ALL Barb Channel Update FX On 12th January, Fox International Channels launches FX. Targeting men, FX will broadcast 24 hours a day on Sky. Transmission Details Barb should like to take this opportunity to remind all broadcasters that if you are planning to change your transmission hours and/or your platforms, […]

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Barb has appointed Bjarne Thelin to be the new Chief Executive at Barb. He will take up his appointment in early January 2004. Mr Thelin is currently Director of Planning at Carlton Television, where he is responsible for the company’s sales planning, strategy and research; he has worked at Carlton Television since 1994. Prior to […]

Barb panel to capture viewing on tablets within its gold standard audience measurement