Saturday night TV

Author: Jessica Bromley

Barb Explained: Total Identified Viewing

In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement. We are now able to measure the total time spent viewing SVOD services such as Amazon Prime Video, Disney+ and Netflix, and video-sharing platforms like TikTok, Twitch and YouTube. We can also […]

Barb Explained: SVOD and video-sharing

In November 2021, Barb completed a once-in-a-generation upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement – but how do we know what people are watching on these services? There are two parts to reporting SVOD and video-sharing viewing data, and these rely on two different technical solutions. […]